Goldratt takes a very practical example of today’s world, an Engineer with an MBA degree, Mr.Īlex Rogo, as his protagonist and his struggle to get a loss making company to a profit making one along with his family in the back-ground, obviously an important one, to explain the drudgeries of a manufacturing engineer’s life. Eliyahu Goldratt, world famous Israeli physicist turned business consultant, the creator of the “Theory of constraints”, in his work “The Goal”, explains a lot about managerial skills, to achieve higher productivity and efficiency, in a simple and lucid manner. By Eliyahu Goldratt and Jeff Cox “The Goal” is as it vividly explains, is a book on achieving goals.
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